“There are so many rich, powerful people in this room.
MIC DROP SENTENCE STARTERS OFFLINE
If someone is expecting social media to carry a campaign that’s being launched offline in a different online format, they have to work with you to plan the extra assets you’ll need. To carry social through the campaign, you need to be able to branch off into content strands and plan your assets right at the brainstorm stages. If you’re familiar with the Hero, Hub and Hygiene content model, you’ll know that it’s those in-depth conversation starter posts that inspire conversation, inspire brand trust and convince someone to part with their money when it comes to your product. But that big viewership number isn’t going to equal the same amount of customers. The video as a whole will be great for garnering mass appeal.High quality stills to wrap into everyday social media posts (which should be focused down into specific interest categories) to generate conversations online will be really useful to a Social Media Manager, not to mention much clearer than a screen grab. One cut of one video means your messaging is pretty limited. A one-size video is not going to suffice for all of them. Pixel ratios for Facebook news feed, Facebook stories, Twitter, LinkedIn, YouTube, Instagram Grid and Instagram Stories are all completely different. Receiving dimensions for specific channels.
Having the footage is great, but if no one with social media expertise has been involved in the planning from the concept stages, there are a few things they haven’t been able to input on:
The advert gets made, then the footage is sent over to the social team to share online.
MIC DROP SENTENCE STARTERS SERIES
When a marketing campaign is in the works – for example, a series of TV adverts – the opening brainstorms and goals will probably focus on the concept, look, feel and production of the advert. Even brands who are generally really great on the social media front get this wrong sometimes. But just in case you find yourself in a similar scenario, try these fierce responses that prove your worth and make the mouth breather in question think again…Ī leading question that will, more likely than not, reveal how the company’s social media channels are taken into account in the last stages of campaign planning. We really hope that these instances are becoming fewer by the day, what with social media taking over the world and everything. Sadly we’ll probably never get away from the idea that if anyone can open a Twitter account, it must be easy, and not worth investing in. Snarling through a mock-polite conversation about our Social Media Manager job and being met with a slight eye roll and a groundbreaking comment like “I’ve never bothered with social media, I don’t see the point” is not new to anyone in the profession. It’s just another nod at those “damn millennials” who can earn a living doing something they think is “easy”, or at the very least something that should be relegated to hobby status. Not because they’re mean or have delusions of grandeur, but because they don’t get why social media needs to be someone’s job. We’ve all been chatting to that important but somewhat glib Department Director about our day job role, but are overwhelmingly aware that they think we’re kinda beneath them. Need a few dazzling social media facts to throw in an ignorant conversationalists’ face? We’ve got you covered.
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